Paul Web Design Rwanda

Professional Websites

pwd_admin — Mon, 16 Nov 2020 13:52:51 +0000

Businesses around the world are seizing the huge potential of being online, to advertise and sell through a website and connect with their audience on social media. Now is the time for Rwanda to go digital and compete on the world stage.

Hotels need to be able to allow clients to book a room using their website. Stores can easily sell their products through their website without needing a huge physical store. Non-profits can keep their donors informed and receive donations through their websites. Universities can facilitate their students’ learning and list information about their courses.

Are you thinking of creating a website?

If you are planning to create a website to effectively advertise your business or organization, there are many things to get right. If you have a fancy design, but your branding is poor, it will hurt your reputation with your potential clients.

Paul Web Design Rwanda can help you through the whole process of getting a website – planning, design, building the website, installing a Content Management System so it can be easily updated, and getting the website listed on search engines like Google and Bing.

Website Project Checklist

Here is a checklist we go through for each project we do. No project is either too big or too small to benefit from this thorough treatment, which ensures that nothing is forgotten.

When you start on your project, we will ensure that you have completed all of these important steps:

Optimize your Branding & Business Strategy

Create a unique logo and clear brand (colors, fonts, tone)
Articulate a compelling purpose, expressed by your vision statement
Devise a strong business case, which clearly defines your unique selling points
Identify your target audience(s)
Devise an effective strategy to reach each of those audiences

Create the Website Design

Review your competition to plan how to position your brand
Identify the key actions you want visitors to take, and plan the flow they will take on the website
Create a site map which describes the structure of the pages and content you will have
Create rich, original content which will make your website standout, including well written text, images and videos
Craft a beautiful design that is equally easy to use

Build the website

Brainstorms all ways the website can help your business grow:
Could you sell your products through an e-Commerce store?
Could you receive donations through a giving portal?
Could a registration form save you time in signing up new clients?
Could a news section allow you to keep customers well informed?
Could a well-written article advertise your services to a specific target audience?
Could a regular marketing email see your audience grow and stay loyal?
Ensure your domain name (eg. www.paulwebdesign.rw) is well positioned
Provide fast hosting so clients have a great experience and find information quickly

Pursue all relevant channels

Investigate all potential channels for a client to find you, including:
Social media accounts (Facebook, Twitter, Instagram, Whatsapp, etc)
Business networks (LinkedIn, SortList, etc)
Hotel / tourism networks (Booking.com, Tripadvisor, Airbnb, etc)
Printed marketing materials (brochures, business cards, flyers, banners, signs, etc)

Get the word out

Coordinate the launch of the website with all of your channels, including a social media campaign, newsletter email, flyers and brochures, and other forms of advertising such as radio or TV.
Optimize your website for search (SEO) and place on Google and Bing

Keep it building momentum

Train your staff to be confident to use and update the website themselves
Be available to provide support if you need assistance
Provide daily backups so the site can easily be restored if something happens
Ensure high level security to protect your website from attackers
Provide analytics and reports to show you how the website is helping you grow

e-Commerce Shops

pwd_admin — Mon, 16 Nov 2020 14:38:39 +0000

Now is the time for Rwandan businesses to sell your beautiful products and services to the world using e-Commerce shops. Businesses around the world are seizing the huge potential of being online, to advertise and sell through a website and connect with their audience on social media. Rwanda, it’s time to go digital and compete on the world stage.

Store owners, sell your products through your website without needing a huge physical space. Hotels, advertise and allow your clients to book a room using your website. Tourism companies, connect with and sell your unique Rwanda experiences directly to clients around the world.

Paul Web Design in Rwanda can help you through the whole process of creating an e-Commerce Shop – planning, design, building the website, installing a Content Management System so it can be easily updated, listing the website on search engines like Google and Bing, and getting it all connected to your bank or Mobile Money account.

Marketing & Print Materials

pwd_admin — Mon, 16 Nov 2020 15:02:27 +0000

We use state of the art technologies to create professional marketing materials for your business. Our talented designers can create pretty much anything you need for your online or printed marketing needs. This includes business cards, posters, and all types of advertising.

Social Media Campaigns

pwd_admin — Mon, 16 Nov 2020 14:54:57 +0000

Services like Facebook, Instagram and Whatsapp are a huge source of information for potential customers in Rwanda. We can help you make the most of these tools; creating pages, adding your branding, and spreading your valuable message through well crafted campaigns.

We will also equip and train you to carry on with beautiful templates that show off the best of your business or organisation.

Logo Design & Branding

pwd_admin — Mon, 16 Nov 2020 14:46:44 +0000

We can help you create or improve your branding material, logo, vision statement, and put this to use in advertising, on your web site and on social media (Facebook, Whatsapp, Twitter, Instagram).

Your branding is often a customer’s first impression of who you are. We can help you make sure this is a great first impression, showing off the best of you to clients in Rwanda or abroad, whether on your storefront banner, business card, or online through your website and social media.

We would also love to partner with you by providing business mentoring to see your business grow over the longer term.

Web & Mobile Applications

pwd_admin — Mon, 16 Nov 2020 15:12:47 +0000

Are you creating an e-Learning platform, an online marketplace, or a custom mobile application? Do you have a valuable idea that will solve a problem in healthcare, agriculture, or tourism in Rwanda?

We can help you create applications for laptops and smart phones to accomplish your goals.